BRAND - SIMPLE
experiential pop up
Instant result driven Skin Hydration Tests
CLIENT | BRAND
SIMPLE
TYPE OF ACTIVATION
OUT OF STORE
LOCATION
London, Leeds, Manchester
LIVE DAYS
6 DAYS, 3 WEEKENDS
CONCEPTUAL TIME SPENT
3 WEEKS
CAMPAIGN RESULTS
65
NET PROMOTER SCORE
4,490
Customers Engaged
93%
Intent to Purchase
2500
Skin Hydration Tests conducted
546
Gift with Purchase coupons redeemed
PROJECT BRIEF
Simple is a familiar face in the global skincare market. However, the brand was finding difficulty in capturing new audiences and staying ahead in its category due to an influx of new, revolutionary brands and skincare products.
Our challenge was to find a way to educate members of the public about the key benefits of the Simple moisturiser and the efficacy of the brand, grabbing customers' attention through our activation to get them to reappraise Simple as a hero skincare brand.
MY CREATIVE IMPACT
to educate members of the public about the key benefits of the Simple moisturiser and the efficacy of the brand,
Top product claim that I worked with, was “Instantly Boosts hydration by up to 96%” and from here on, hydration became the forefront of our experience. I wanted every consumer to stop and experience instant visible results, for which we collaborated with skin scientists and produced Simple branded hydration tests.
Elevating the visual tone of space with oversized products floating infant of a welcome waterfall, Illuminated hydration pillars in the central focus and an organised consumer flow with three testing stations.
In collaboration with visual artists
STRATEGY AND INSIGHT
We’d land in high-traffic shopping centres to capture the attention of as many people as possible. This Simple experiential took centre stage outside Boots stores in three major shopping centres, set up close to Boots so that our Brand Ambassadors could drive consumers in-store to make purchases of the range.
LOCATION
Our plan was to incorporate digital integrations and social media elements to broadcast the experience across the shopping centres to intrigue shoppers to discover the activation. Trusted beauty influencers visited the activation, creating excitement and giving consumers an experience to remember.
INTRIGUE
Consumers tested their skin’s hydration levels before and after using Simple’s Repairing Rich Cream to experience the proven results of the moisturiser. Trained beauticians educated them about the brand and science behind the products, encouraging sales with a gift with purchase voucher to get a branded cup.
EXPERIENCE
PRODUCTION - INFORMED PERSPECTIVE
To successfully deliver an impactful brand experience - set within 4m x 4m footprint and maintain product costs under £25,000. Heroing brand impact through use of solid colours, translucent walls and glossy white hydration tests resulted in successful consumer interaction.
BUILD
To maximise intrigue, we retained 60% visibility inside the pop up for passerby’s along with branded outer walls and an open top. We also strategically placed totem screens in the shopping centre, live streaming the pop up experience to drive more footfall.
FOOTPRINT
Simple Brand activation kit is owned by N2O and stored in company warehouse. Each element is individually listed in the asset sheet for future reuse across other campaigns.
SUSTAINABILITY