BRAND - BELIF
BRAND LAUNCH
Korean Skincare, backed by science
CLIENT | BRAND
BELIF
TYPE OF ACTIVATION
IN STORE
LOCATION
LONDON, BATTERSEA
LIVE DAYS
5 DAYS + UK TOUR
CONCEPTUAL TIME SPENT
3 WEEKS
CAMPAIGN RESULTS
72
NET PROMOTER SCORE
2,326
Footfall over activation period
625%
Brand Sales Uplift
£1,621
Sales Value Uplift
63%
Expressed intent to Purchase
PROJECT BRIEF
Belif, a Korean beauty brand making its UK debut in Boots stores, tasked us with creating an immersive, "wow-factor" in-store experience at the Battersea pop-up area that would drive sell-out, build brand awareness, and educate GenZ and millennial skincare enthusiasts in a fun, sensorial way.
MY CREATIVE IMPACT
I wanted shoppers to walk into this space and instantly feel calm, relaxed and present, like the outside world had paused and for Belif, that narrative was a quiet wellness retreat that happened to be inside a Boots. Belif’s Skin Spa brand activation catered to a 360 Korean beauty experience; aqua theme based gamification perfectly blended with product education.
CONSUMER PSYCHOLOGY
There are over 7 billion public transport journeys being made in the UK annually, out of which 42% of Londoners struggle with dry skin, with city living and pollution. Whilst few of our shoppers are aware of their skin concerns linked to city living, Belif’s in-store Skin Spa will offer impactful solutions.
BEFORE
Customers checking in to our in-store skin spa, receive a calming and luxurious break from the stress. Indulging in a hydrating drink, soaking in spa like fragrances and trailing Belif’s product range along with an exciting chance to win free samples will elevate brand connect with shoppers in Boots.
DURING
Shoppers leave the pop-up feeling cared for, and more informed than before. There is now an enhanced brand love and shared trust between Boots shoppers and Belif. Resulting in repeat sales and stronger beliefs in the product
AFTER
PRODUCTION - INFORMED PERSPECTIVE
BUILD
Glossy white reception desk, reflective blue surfaces for luxurious spa-like finish, and foliage brought indoors to soften the space and ground it in nature. The material choices did the talking before shoppers reached for products.
LAYERS OF EXPERIENCE
Aroma diffusers, a drinks served upon arrival, product trials, aqua bomb gamification and a hero photo moment, each interaction is placed strategically so the journey feels cohesive
SUSTAINABILITY
Built with premium materials, every element of this kit was made to be reused across future activations. The brand retained the full build reducing waste, maximising value, and turning a single launch into a repeatable brand experience.